Conscious living - OSB's way of life

Welcome to our blog, where we celebrate conscious living, women who love the ocean and the swimwear that empowers them to conquer the waves, above or below.

Our brand is dedicated to providing women with stylish, functional and sustainable swimwear that allows them to perform at their best in the water.

We understand that surfing, freediving, SUP, and kiteboarding are more than just a sport; they're a way of life. That's why we've created a range of surf swimwear that's designed to enhance your performance while making you look and feel great. From our supportive, seamless bikinis to our high-performance SPF rashguards, we've got everything you need to take your skills to the next level.

Our swimwear is made from the highest-quality materials, including eco-friendly fabrics that are both durable and sustainable. We believe that taking care of our planet is just as important as taking care of ourselves, which is why we use recycled materials wherever possible.

But our commitment to sustainability doesn't end there. We also believe in ethical manufacturing practices, which is why we work with factories that pay fair wages and provide safe working conditions for their employees.

We're passionate about empowering women to feel confident and strong in the water, and we believe that our sustainable swimwear can help to achieve that. Whether you're a beginner or a seasoned pro, our sustainable swimwear is designed to give you the support and freedom of movement you need to take on any wave.

In our blog, we'll be sharing stories and tips from women who love the ocean, as well as highlighting the latest trends in active swimwear. We'll also be sharing insights into our design process and the materials we use to create our sustainable swimwear.

We hope that our blog will inspire you to take on the waves with confidence, and to embrace the power of surfing as a way of life.

Thanks for joining us on this journey!

What conscious living looks like in practice

Conscious living can sound lofty, but for us it is very practical. It is the question we ask before we make anything: will a woman wear this for years, will it do its job in the water, and can we make it with less impact on the ocean we depend on? It is also the question we hope you ask before you buy anything, from us or anyone else.

It shows up in small ways. Choosing a fabric that is made from waste rather than new oil. Designing a suit that can be worn surfing, snorkelling and to lunch, so you need fewer pieces. Making in smaller runs so we do not end up with mountains of unsold stock.

Conscious living is not about being perfect. It is about paying attention.

Our three questions before anything is made

1. Will it perform in the water?

We design for real conditions in the water around Bali. A bikini that shifts on a duck dive or a one piece that rides up on a paddle out is not good enough. Performance is a sustainability issue too. A swimsuit that does not work gets replaced, and replacement is waste.

2. Will she still love it in three years?

We design timeless shapes in colours that last beyond a single season: midnight, snow, olive, nautical stripe and soft blues. Trends come and go. A well-cut black one piece never goes out of style.

3. Is there a lower impact way to make it?

Our swimwear is made from Italian ECONYL regenerated nylon, and our resort wear uses breathable fibres such as TENCEL.

Conscious living beyond the wardrobe

• Protect the reef. Wear UPF swimwear on your body and use mineral zinc on exposed skin.
• Leave the beach better. Pick up three pieces of rubbish every time you leave the sand.
• Travel slowly. Stay longer in one place, eat locally and support family-run businesses.
• Look after what you own. Rinse, repair and rotate your gear so it lasts.
• Share knowledge. Lend a friend a wetsuit, swap fins and pass on what you have learned in the water.

Timeless by design

One Piece Swimsuit: Mentawai Midnight

The Mentawai one piece in Midnight. Sculpted, secure and made from regenerated ECONYL.

$200 AUDShop the Mentawai →

Why women who love the ocean care so much

When you spend your mornings in the sea, you notice things. The plastic wrapper caught on the reef. The water that is a degree warmer than it was last year. The coral that has lost its colour. Ocean women see the cost of careless consumption up close, and many of the women in our community already live more consciously because of it. Our job is to make that a little easier, by designing swimwear that fits the life you are already living.

A conscious capsule for the water

Questions we get asked

What is conscious living?

It means making everyday choices with awareness of their impact on people and the planet, such as buying less, choosing better materials and caring for what you own.

What fabric is Ocean Soul swimwear made from?

Our swimwear is made from Italian ECONYL, a regenerated nylon made from waste such as old fishing nets and fabric scraps.

How do I make my swimwear last longer?

Rinse it in fresh water after every swim, hand wash gently, avoid wringing and dry it flat in the shade.

Keep reading

• Salt, Sun & Slowing Down: Why December Is the Perfect Time to Retreat to the Ocean
• Tides of Rest: Reclaiming Slow Living Through the Rhythm of the Sea
• What Is ECONYL? Why We Make Our Swimwear From Regenerated Nylon