The moment you take that final breath and let yourself sink beneath the surface, something shifts. The world becomes slower, simpler, softer. Everything loud—everything that pulls, pushes, or demands—fades away.
Supporting small business and why it counts
By supporting small businesses, you're doing a world of good right in your own backyard. Plus, you're helping support a local community's future, which can impact many people's lives more directly. Small businesses often employ locally, donate to local charities, and care about their global footprint.
Small business priorities:
Environmental impact: small, sustainable businesses tend to prioritise the use of eco-friendly materials and sustainable production methods. By supporting these businesses, you are helping to reduce the environmental impact of manufacturing and consumption.
Local economy: small businesses are often locally owned and operated, which means that supporting them helps boost the local economy. This can help create jobs and provide a sense of community.
Innovation: Small, sustainable businesses often prioritise innovation and creativity. By supporting these businesses, you are helping to encourage new ideas and approaches to sustainable manufacturing and production.
Ethical practices: Many small, sustainable businesses have a strong commitment to ethical practices, such as fair labor practices and responsible sourcing of materials. By supporting these businesses, you are helping to ensure that your purchases align with your values.
Personalised service: Small businesses often provide personalised service and attention to their customers. By supporting these businesses, you are more likely to receive high-quality customer service and a more personalised shopping experience.
Overall, supporting small, sustainable businesses is important for a variety of reasons. By doing so, you are helping to support the environment, the local economy, innovation, ethical practices, and personalised service.
Loved this? Read more here about giving back
See our eco friendly swim and resort collection and support a small business today.

Beach & Resort wear
- Regular Price
- $80.00 AUD
- Sale Price
- $80.00 AUD
- Regular Price
-
- Unit Price
- per
- Regular Price
- $40.00 AUD
- Sale Price
- $40.00 AUD
- Regular Price
-
- Unit Price
- per
- Regular Price
- $80.00 AUD
- Sale Price
- $80.00 AUD
- Regular Price
-
- Unit Price
- per
- Regular Price
- $80.00 AUD
- Sale Price
- $80.00 AUD
- Regular Price
-
- Unit Price
- per
- Regular Price
- $120.00 AUD
- Sale Price
- $120.00 AUD
- Regular Price
-
- Unit Price
- per
- Regular Price
- $30.00 AUD
- Sale Price
- $30.00 AUD
- Regular Price
-
- Unit Price
- per
- Regular Price
- $60.00 AUD
- Sale Price
- $60.00 AUD
- Regular Price
-
- Unit Price
- per
- Regular Price
- $80.00 AUD
- Sale Price
- $80.00 AUD
- Regular Price
-
- Unit Price
- per
- Regular Price
- $80.00 AUD
- Sale Price
- $80.00 AUD
- Regular Price
-
- Unit Price
- per
- Regular Price
- $85.00 AUD
- Sale Price
- $85.00 AUD
- Regular Price
-
- Unit Price
- per
- Regular Price
- $80.00 AUD
- Sale Price
- $80.00 AUD
- Regular Price
-
- Unit Price
- per
- Regular Price
- $80.00 AUD
- Sale Price
- $80.00 AUD
- Regular Price
-
- Unit Price
- per
Blog posts
Years ago, when I was learning to surf out at Kuta Reef, I had one of those days. You know the kind—when everything is happening at once. The reef felt sharp and closer than it should, the sets rolled in faster than I could read them, and I was still learning how to duck dive without panic. But the real challenge wasn’t the waves.
We weren’t made to move in straight lines. We weren’t meant to wake with the same energy every morning, push through fatigue, or stretch ourselves thin across endless to-do lists. And yet, so many of us do—ignoring the quiet calls from our body to slow down, soften, and be still.